Nike SB Koston 3 Hyperfeel Shoe Launch In London: Part 5

Nike SB UK had a busy week launching Eric Koston's latest signature shoe Koston 3 Hyperfeel in London. With Eric Koston being in town for couple of days to support his innovative shoe several events were scheduled for fans and riders.


Photography: Maksim Kalanep

On the first day online retailer Flatspot opened a pop up store in London where Eric Koston himself was on hand to help and serve all the early bird customers. Everyone could try out the new shoe and buy it on the spot in a custom Eric Koston signed box which was only available on the day.

Later that day Q&A session was scheduled at the Nike Town London. Hosted by Jay Huckstep meet & greet saw Eric Koston talking about his past achievements and the ideas that went into designing his current shoe.

Straight after once finished with media for interviews Eric Koston and Nike SB riders Casper Brooker & Fernando Bramsmark were set to skateboard a Nike SB section of the Nike Town London. New sitting blocks usually used for customers to try out shoes were waxed and skated for the first time right in the middle of the shopping area.

The next day afternoon Eric Koston spent at the legendary Southbank spot with the Free skatemag. Later the same day a session was booked at the refreshed BaySixty6 skatepark for Nike SB app users to meet & skate together with the legend.

Part 1 - Product & display shots
Part 2 - Eric Koston meet & greet at the Flatspot pop up store in London
Part 3 - Q&A with Eric Koston at the Nike Town London
Part 4 - Nike SB riders & Eric Koston skateboarding at the Nike Town London
Part 5 - Eric Koston interviews
Part 6 - Nike SB BaySixty6 skatepark refresh for Koston 3 launch

Eric Koston

Grey skatemag

We caught up with Eric Koston for a chat about his new Nike SB signature shoe, the Koston 3.

Portrait: Maksim Kalanep
Interview: Henry Kingsford

Your last shoe was themed around golf. Can you explain the inspiration for the Koston 3? I read it was inspired to some extent by the Magista football boot.

That was some of the inspiration. The other one was Hyperfeel. I wanted a second skin-type shoe that is supportive and durable enough to do what I want it to do but also that fits like a glove and moves as your foot moves.

Did the Magista have anything to do with it?

Yes, the Magista had the sock. One of the early concepts for this did have a booty, but it was neoprene. When I saw the Magista, I was like, “No we need that.” It’s Flyknit. I knew I wanted Flyknit in the shoe, so it was just a case of figuring out how to do that. And I’ve taken inspiration from other football shoes before, just because of the fit. They’re glove-like. They (footballers) want to be close to that ball and we want to be close to our board.

Read the rest of the interview on Grey website here.


Eric Koston at Nike Town London

Nike SB Koston 3 Hyperfeel

Sidewalk magazine

Photography: Maksim Kalanep
Interview: Farran Golding

Whether it’s his part in Nike’s ‘The SB Chronicles Volume Three’ [2015], his and Guy Mariano’s shock departure from the Crailtap camp, or most recently, his new shoe; Eric Koston has been the source of much discussion and debate over the last few months.

Unsurprisingly with him being no stranger to pushing new ideas within footwear design over the years, the Koston 3 continues Eric’s tradition of combining outside influences with skateboard shoe design, regardless of whether the end result is to everyone’s taste or not. We caught up with Eric during his brief stay in London over the past weekend to clear up a few queries about the shoe, and where he feels both the Koston 3 and himself stand in skateboarding right now.

You have always pushed new technology and taken a lot of influence from sports footwear in your pro models. You appear to have strongly drawn on aspects of soccer and basketball shoes for the Koston 3, is that something you were striving for?

I wouldn’t say I took anything from basketball really; the influences were drawn from football, or soccer. That was more of the inspiration and the parallels of how similar what we do within both sports are is evident in the end result – I don’t really like to call skating a ‘sport’ as such, but it’s all about control, in the same way that it is in football. With football, the crucial aspect is ball control, being really close and connected: just being as close to barefooted as you can be so that you can be much more agile and have more control over the ball. It’s the same deal with your board, with skating that’s what you want to achieve. That way you just feel very in control.

The Nike Magista is where the Flynit collar originates from and that was your first main addition when presented with the original sample. Is the benefit of the collar more psychological, rather than offering the same level of ankle protection say a Dunk or Blazer High would? As if by just feeling something around your ankle you feel more secure?

It’s totally psychological. That’s exactly what it is. It’s not there for support necessarily: well it is – mental support, (laughs).

Read the rest of the interview on Sidewalk website here.


Eric Koston with portrait of Nike co-founder Phil Knight

Slam City Skates

Portrait: Maksim Kalanep
Interview: Jacob Sawyer

Eric Koston was recently in town for the release of his new shoe the Koston 3. He has been raising the bar for his whole career and is an integral part of skateboardings evolution. It stands to reason that his approach to making shoes is the same, testing the realms of possibility is what keeps things interesting. Our friend Brennan once pulled Koston aside at a premiere at the Prince Charles and said to him "If aliens landed on earth and we had to send one person to play skate for our salvation, it would be you!" That says it all really, he is a true original and his new shoe is like no other on our shelves. We caught up with him in a quick interview to find out much more about this Nike SB release.

Are you stoked on the end result with this new shoe?

Yeah I am stoked, it was tough. It was a long journey to get this thing done, two years.

Read the rest of the interview on Slam City Skates website here.


Eric Koston at Nike Town London

Nike SB Koston 3 Hyperfeel

Koston 3 Hyperfeel dislay at Nike Town London

Complex UK

Photography: Maksim Kalanep
Interview: Gary Warnett

Since signing with Nike, Eric Koston’s shoe releases come loaded with extra expectations. The unveiling of the Nike SB Eric Koston 3 Hyperfeel has been messageboard and comments section gold, with the polarising design proving to be a deliberately divisive statement — particularly in an era where vulcanised rubber, suede and canvas is still shifting units.

Some love the elevated Flyknit collar and others are baffled by it. Koston’s not too phased by the criticism. It certainly looks better on the foot, and being a shoe, that’s kind of the point. Feedback by everyone who skated it seems positive. Again, that was the intention. Like its predecessors, it’s another experiment in amplifying feel with the tools that Nike offers.

Lest we forget, even in the éS era of Koston classics, Nike was a significant reference point. The Visible Air nods (from a time when, legend has it, Nike’s ten-year exclusivity on the window in the sole had come to a close), plus the Jordan homaging on the flowing lines of the K4 were executed with a real affection. That’s because Koston is really into shoes.

At odds with an era when every Premiership player with expendable income and zero taste can amass a load of lurid studded and zippered hi-tops plus a stack of queue fodder and be labelled a “sneakerhead”, Koston is a longtime connoisseur. Check the Berrics Footnotes video series to see a garage of glorious disarray, or his Epicly Later’d for a great anecdote about Mike York breaking his heart by drunkenly pissing in his Air Max 95s back in the day.

You can see that obsession in the way he talks about his own models. He admits that he’d might have been a shoe designer if the skate thing hadn’t worked out and describes the process of creating a shoe with the detail and lingo of someone who has really, really paid attention to the creative process.

Why was there such a gap between instalments? I’m so used to the annual LeBron shoe or other signature releases, but there was three years between this Koston shoe and the last one.

Yeah, it’s been three years. Y’know, I think I make the kind of shoes that aren’t going to be churned out every year, so I’ve tried to make them for longer lifespans. I wanted to make something kind of classic that would stick around. I mean, I just redid the Koston 1 with siping like Nike Free and Zoom Air — we’re going to redo the fit of it as well. We’re still trying to perfect that thing because there’s a few things that didn’t totally hit with it when it first came out.

Read the rest of the interview on Complex UK website here.